About the Role

Fablar is looking for an Email Marketing Manager to own the renewal and retention email program for one of our clients' subscription-based cybersecurity products. This person will build campaigns that turn existing subscribers into renewals, reduce churn, and grow lifetime value, working closely with a content writer and a visual designer to execute end to end.

Responsibilities

- Own the email marketing calendar and strategy for subscriber renewal, win-back, and engagement campaigns
- Plan and execute lifecycle email flows, including welcome, renewal reminder, expiry warning, win-back, and upsell sequences
- Set up, test, and manage campaigns in the chosen email platform (e.g., Mailchimp, Klaviyo, HubSpot, or ActiveCampaign)
- Segment subscriber lists based on plan type, renewal date, engagement, and behavior
- A/B test subject lines, send times, content, and calls to action to improve open, click, and renewal rates
- Track and report on key metrics, including open rate, click-through rate, conversion rate, churn rate, and renewal rate
- Brief the content writer and visual designer on campaign requirements and timelines
- Uphold deliverability best practices,



including list hygiene, spam compliance, and sender reputation
- Coordinate with the client team on campaign approvals, reporting, and strategy alignment

Requirements

- Two to four or more years of experience in email marketing or CRM/lifecycle marketing
- Hands-on experience with at least one major email service provider, such as Mailchimp, Klaviyo, or HubSpot
- Solid understanding of subscription and renewal-based business models; SaaS experience is a plus
- Comfortable working with data, including segmentation, funnel metrics, and A/B testing
- Excellent written communication and project management skills
- Experience managing external or freelance creative resources, such as writers and designers, is a plus
- Prior experience in cybersecurity, SaaS, or technology products is a bonus, though not mandatory

Nice to Have

- Knowledge of email deliverability and compliance requirements, such as CAN-SPAM and GDPR
- Familiarity with basic HTML and CSS for email troubleshooting
- Experience with marketing automation and drip campaigns

📌 Email Marketing Manager (Gurugram)
🏢 Fablar Events And Marketing
📍 Gurugram