Fablar is hiring a Content Writer to craft persuasive, on-brand email copy for a subscription-based cybersecurity product's renewal and engagement campaigns. This person will write everything from subject lines to full email sequences that make renewing a subscription feel like an easy and obvious decision.
Responsibilities
- Write compelling copy for renewal reminders, win-back emails, onboarding sequences, and promotional campaigns
- Craft subject lines and preview text optimized for open rates
- Translate product and security features into clear, benefit-driven messaging for a non-technical audience
- Maintain a consistent brand voice and tone across all email communication
- Collaborate with the Email Marketing Manager on campaign briefs and messaging strategy
- Work with the Visual Designer to align copy and design for cohesive templates
- Proofread and edit copy for clarity, grammar, and consistency
- A/B test different copy angles and messaging approaches based on performance data
Requirements
- One to three or more years of experience in copywriting, content writing, or email marketing content
- A strong portfolio of email or marketing copy (writing samples required)
- Ability to write persuasively without sounding overly promotional, particularly for a security and trust-based product
- Comfortable working with performance data to refine messaging
- Solid grasp of English grammar, tone, and structure
- Experience writing for SaaS, technology, or subscription products is a plus
Nice to Have
- Understanding of basic cybersecurity concepts and terminology
- Experience with copywriting frameworks, such as AIDA or PAS
- SEO or landing page copywriting experience