Desired Experience & Exposure: We're looking for a hands-on Digital Marketing Executive who can own SEO (On Page and Off Page), PPC, and campaign execution not just strategize, but execute, measure and scale up conversions.

Roles & Responsibilities: Core Responsibilities

- 1. SEO (On-Page & Off-Page)
- Own on-page SEO: title tags, meta descriptions, header structure, internal linking, schema markup (FAQ, Organization, LocalBusiness)
- Execute content gap analysis and prioritize current page creation (e.g., service/location landing pages)
- Manage off-page SEO: backlink acquisition, local citations, directory listings, healthcare/immigration niche outreach
- Monitor Core Web Vitals and coordinate technical SEO fixes with dev team
- Track rankings, organic traffic, and conversions via Google Search Console + Analytics
- Evaluate and manage marketing tool stack (Clarity, GA4, Keyword Planner, Ahrefs/SEOptimer)
- 2. AEO & GEO (Answer Engine / Generative Engine Optimization)
- Optimize content to surface in AI-driven answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini) not just traditional blue-link SERPs
- Structure content in explicit, extractable Q&A; formats with direct, quotable answers near the top of each page
- Implement and expand FAQ schema, HowTo schema, and structured data to improve machine readability and citation likelihood
- Monitor brand/content visibility within AI Overviews and LLM-generated answers; track share-of-voice against competitors in generative search results
- Build topical authority through comprehensive, well-structured pillar content that AI models are more likely to cite as a source
- Ensure factual accuracy and consistency of NAP, credentials, and service details across the web LLMs cross-reference multiple sources before citing
- 3. PPC & Paid Campaigns
- Plan, execute, and optimize Google Ads campaigns (Search, Display, Local)
- Manage keyword research, ad copy testing, negative keyword lists, and bid strategy
- Own conversion tracking accuracy,



including Google Ads offline/gclid conversion imports
- Monitor CPA, ROAS, and ad spend efficiency; report weekly on campaign health
- 4. Analytics & Reporting
- Build and maintain performance dashboards (GA4, Search Console, Google Ads, Clarity)
- Deliver weekly/monthly reports with clear insights not just metrics, but recommendations
- A/B test landing pages, CTAs, and ad creatives; report statistically sound results
- 5. Content & Social
- Coordinate blog content calendar (WordPress) aligned to SEO keyword targets
- Manage social media presence scheduling, engagement, basic analytics
- Ensure all content reflects brand voice and complies with Product standards
- 6. Local & Directory Presence
- Manage Google Business Profile(s) for civil surgeon locations
- Maintain NAP consistency across directories relevant to healthcare/immigration services
- Monitor and respond to reviews

Requirements

- 5+ years hands-on digital marketing experience (agency or in-house)
- Proven SEO track record: on-page + off-page, with measurable ranking/traffic outcomes
- Google Ads certified or equivalent hands-on PPC management experience (min.
- $XX,XXX/mo managed spend)
- Strong with GA4, Google Search Console, Google Tag Manager
- Comfortable with schema markup / structured data (can brief devs, doesn't need to code it)
- Experience in healthcare, legal, or immigration services vertical strong plus
- Data-literate: comfortable pulling and interpreting reports, not just running them
- Direct, ownership-driven communication style flags problems early, doesn't wait to be asked




- Working knowledge of AEO/GEO principles how content gets surfaced and cited by AI answer engines, distinct from traditional ranking factors
- Familiarity with monitoring tools/methods for tracking brand presence in AI-generated answers (manual prompting audits, emerging tracking tools, or citation-monitoring platforms)
- Mandatory Skills:
- SEO On-page SEO: title tags, meta descriptions, header hierarchy, internal linking Off-page SEO: backlink building, directory/citation management Schema markup implementation (FAQ, Organization, LocalBusiness) can brief/spec even if not hand-coding Google Search Console proficient, daily-use levelPPC Google Ads (Search campaigns minimum) hands-on campaign creation, keyword research, bid management Conversion tracking setup and troubleshooting (Google Ads conversion actions, gclid basics)Analytics Google Analytics 4 (GA4) reporting, goal/event setup, funnel analysis Comfortable building and presenting performance reports independently
- Tools Google Tag Manager (basic tag/trigger setup) Google search console Google Analytics, Google Adwords Keyword research tools (Google Keyword Planner minimum; Ahrefs/SEMrush a plus)General 5+ years hands-on digital marketing execution (not just strategy/oversight) Strong written English for ad copy, meta content, and reporting

Desired Skills:

- AEO/GEO awareness - understands how content gets surfaced in AI answer engines (ChatGPT, AI Overviews, Perplexity) vs. traditional SERPs
- Structured data / JSON-LD literacy (reading and specifying, not necessarily coding)
- Google Ads offline conversion import / gclid-based attribution experience
- Local SEO experience - Google Business Profile management, multi-location/multi-provider directory sites
- Basic HTML/CSS - enough to make landing page tweaks or brief devs precisely
- CRO experience on lead-gen funnels (A/B testing landing pages, forms)
- Microsoft Clarity or similar session-recording/heatmap tool experience
- WordPress content management (for blog/content publishing)

📌 Senior Digital Marketing Executive (Ahmedabad)
🏢 Proplegit Global
📍 Ahmedabad