Social Media Manager – Content Strategy & Creation

? Location: Kolkata (Work from Office – Ecospace, Newtown)

? Experience: 3–5 Years

? Industry: Digital Marketing / Advertising / Creative Agency

? Employment Type: Full-time, On-site

About ElevateDigi

ElevateDigi is a full-service digital marketing agency based in Kolkata, helping brands grow through high end innovative digital and marketing solutions. We work with brands across Cosmetics, Tech, Ai Automation, D2C, education, and B2B — and we care deeply about creating standout content that actually performs.

About the Role

We're looking for a Social Media Manager who lives and breathes content. Someone who understands what makes people stop scrolling, knows each platform's audience inside out, and can turn a brand brief into content that performs.

You'll own the content strategy for your client brands end to end — ideating, conceptualizing, and shaping posts, reels, and short-form videos, then working with our designers and video editors to bring them to life. You'll obsess over performance, read what the audience responds to, and keep optimizing. Strong client communication matters here too — you'll be the one presenting ideas and translating brand goals into great content.

If you have a genuine feel for content and social platforms, and you get a kick out of watching your work perform, this is for you.

Key Responsibilities

- Develop social media content strategies for client brands that connect with their target audience and drive strong organic performance
- Deeply understand each platform's audience, formats, and algorithm (Instagram, Facebook, LinkedIn, YouTube) — and tailor content to each
- Ideate and conceptualize scroll-stopping, on-brand content — posts, reels, carousels, stories,



and short-form videos
- Write compelling copy — captions, hooks, and scripts — suited to each platform and audience
- Brief and coordinate with designers and video editors to bring content ideas to life, ensuring quality and brand consistency
- Plan and own monthly content calendars aligned with each brand's objectives
- Track content performance — reach, engagement, saves, shares, follower growth — and use those insights to continuously sharpen what you create
- Stay ahead of platform trends, formats, and cultural moments, and translate them into fresh content ideas fast
- Partner with clients to understand their brand and goals, present content ideas, and share performance clearly
- Support community engagement to grow and nurture client brand audiences

Required Skills & Qualifications

- 3–5 years of experience in social media content or social media management (agency experience preferred)
- Proven ability to create and strategize content that performs on social media — you can point to work you're proud of
- Deep understanding of social platforms — Instagram, Facebook, LinkedIn, and YouTube — including their audiences, content formats, and how their algorithms reward content
- Strong copywriting and storytelling instincts — you know how to write a hook that lands




- A sharp content eye — you know what "good" looks like and can shape ideas into scroll-stopping output
- Comfortable reading content analytics and using them to optimize
- Experience coordinating with designers and video editors to execute content
- Strong client-facing communication — able to present ideas and align with clients
- Highly organized — able to run multiple client brands and content calendars without dropping quality
- Familiarity with Canva, Meta Business Suite, and scheduling tools

Bonus Points if you have:

- Comfort being on camera / camera-facing experience for reels and short-form content
- Basic video editing or content-shooting skills
- A strong feel for branding and content storytelling
- Experience creating content for multiple brands across different industries
- Knowledge of analytical tools such as Meta business Suite

What We're Looking For in You

- Content-obsessed — you genuinely care about what you put out
- A blend of creative and analytical — big ideas backed by what the data says
- Audience-first thinking — you create for the people watching, not just the brand
- Strong organization across multiple brands and deadlines
- A collaborative spirit — you work smoothly with designers, editors, and clients
- Explicit, confident communication

What You'll Get

- Competitive salary based on experience
- Work from Office — Kolkata (Ecospace, Newtown)
- Creative ownership of diverse client brands across multiple industries
- Mentorship from senior digital marketing leaders
- A fast-paced, creative learning workplace with real growth opportunities
- A warm, inclusive, and energetic team culture

Interested? Apply directly or send your CV and portfolio to [email protected] .

📌 Social Media Manager (Kolkata)
🏢 ElevateDigi
📍 Kolkata