Job Description:

Regional Sales Manager (RSM) – Construction Chemicals

Location: Chennai, Tamil Nadu
Department: Sales & Marketing
Industry: Construction Chemicals / Building Materials / Waterproofing / Admixtures

Job Summary

We are looking for an experienced and result-oriented Regional Sales Manager (RSM) to drive business growth for Construction Chemicals in Chennai and Tamil Nadu region. The candidate will be responsible for managing regional sales operations, dealer/distributor network, project sales, key accounts, collections, and team performance while achieving revenue and profitability targets. The ideal candidate should possess strong market knowledge of construction chemicals, waterproofing products, tile adhesives, admixtures, flooring, or allied building material industries.

Key Responsibilities

- Achieve regional sales targets in terms of volume, value, and profitability.
- Develop and expand dealer, distributor, applicator, and contractor network across Tamil Nadu.
- Drive project sales through architects, builders, consultants, PMCs, contractors, and institutional clients.
- Lead, mentor, and monitor regional sales team performance.
- Prepare and implement regional sales plans, forecasting, and market penetration strategies.
- Generate new business opportunities through site visits, market surveys, referrals, and key customer engagement.
- Manage key accounts and ensure strong customer relationship management.
- Conduct product presentations, demonstrations, technical discussions, and promotional activities.
- Ensure timely collection of payments and maintain financial discipline in the region.
- Analyze market trends, competitor activities, pricing, and customer requirements to strengthen market share.




- Coordinate with technical, logistics, marketing, and finance teams for smooth business operations.
- Organize dealer meets, influencer programs, training sessions, and promotional campaigns.
- Prepare MIS reports, sales analysis, monthly reviews, and business performance updates for management.

Desired Candidate Profile

- Bachelor’s Degree in Civil Engineering / Chemical Engineering / Business Administration. MBA preferred.
- 8–15 years of experience in Construction Chemicals, Waterproofing, Admixtures, Tile Adhesives, Paints, Cement, or Building Materials industry.
- Minimum 3–5 years of experience in team handling and regional sales management.
- Solid network with builders, contractors, consultants, architects, dealers, and infrastructure companies in Tamil Nadu.
- Excellent communication, negotiation, leadership, and relationship management skills.
- Strong understanding of project sales and channel sales.
- Ability to travel extensively within the assigned region.
- Proficiency in MS Excel, PowerPoint, CRM, and reporting systems.

Key Skills

- Regional Sales Management
- Project Sales
- Dealer & Distributor Management
- Construction Chemicals
- Waterproofing Solutions
- Business Development
- Team Handling
- Key Account Management
- Collection Management
- Market Expansion
- Channel Sales
- Negotiation Skills

KPI / KRA

- Regional Sales Growth
- Dealer Network Expansion
- Project Conversion Ratio
- Collection Efficiency
- Team Productivity
- Market Share Growth
- Customer Retention
- New Business Development

Preferred Industry Background

Candidates from Construction Chemicals, Waterproofing, Paints, Cement, Adhesives, Tiles, Building Materials, Infrastructure, or Civil Products industry will be preferred

📌 Regional Sales Manager (RSM) – Chennai
🏢 Aswani Industries
📍 Chennai