Job Description: Job Title: Business Development Officer – CASA

Department: Retail Liabilities / Branch Banking
Location: [Insert Location]
Reports To: Branch Manager / Sales Manager

Job Purpose:

To acquire new customers and drive the sale of Current and Savings Account (CASA) products through direct and indirect sourcing strategies, ensuring customer satisfaction and business growth.

Key Responsibilities:

- Customer Acquisition:

- Identify and source potential customers for CASA products through cold calling, field visits, references, and digital channels.

- Conduct market mapping to understand competitor offerings and customer segments.

- Sales & Revenue Generation:

- Achieve monthly and quarterly CASA acquisition targets.

- Cross-sell relevant bank products such as FD, RD, Debit/Credit Cards, Insurance, etc., to increase wallet share.

- Relationship Management:





- Build and maintain strong relationships with acquired clients to generate repeat business and referrals.

- Ensure excellent customer service to enhance customer retention.

- Documentation & Compliance:

- Ensure timely and accurate documentation for all CASA accounts opened.

- Adhere to all bank compliance, KYC norms, and regulatory guidelines.

- Market Intelligence:

- Gather insights on competitor products, pricing, and customer trends.

- Share feedback with the product and marketing teams for improvements.

Key Skills & Competencies:

- Solid communication and interpersonal skills

- Customer-centric approach

- Goal-oriented with good negotiation skills

- Field sales experience preferred

- Knowledge of banking products and services

📌 Business Development Officer - CASA- Indore , Korba, Bhopal , Durg , Raipur
🏢 Acura Solution
📍 Indore