Job Description

Senior Analyst Role and responsibilities:

- 2-3 years Digital analytics implementation experience with Google Analytics Implementation.
- Intermediate to advanced Java Script skills
- Experience with HTML and CSS selectors (preferably JQuery)
- Experience defining analytics tracking requirements, and guiding developers through implementation of those requirements
- Expertise in Google Analytics 4 Tag implementation using GTM or similar tools like Ensighten, Tealium Etc.
- Experience defining and configuring tracking rules, triggers, tags within the tag management tool
- Strong analytical, quantitative and problem solving skills
- Perform metrics implementation tests and ensure that global standards are being utilized
- experience with GTM debug view and any debugger tool.
- Understanding of GTM/ GA4 architecture & functioning
- Ability to translate business requirements into solutions
- Create Test Cases for Google Analytics implementation and performing tests/tag audit in UAT/PROD




- Providing Post Implementation support to business users
- Writing Technical specifications for recent Implementations
- Ability to create Exploration reports/ segments/ Custom Dimensions & metrics in GA4

Technical and Functional Skills:

- Mobile app tagging and tracking experience with Google Analytics firebase
- Strong service orientation, with a proven track record of working with multiple internal and external stakeholders
- Ability to effectively manage multiple work assignments while being able to shift priorities
- Domain knowledge of various industries such as Banking, Retail, ecommerce etc.
- Excellent verbal and written communication skills Design and develop reports by using tableau/Google Data Studio or Excel dashboards as per business requirements
- Exposure to Google Big Query Platform

📌 Senior Analyst Resource (Mumbai)
🏢 Personiv
📍 Mumbai