Job Description

Job Responsibilities:
Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.
Evaluates customers online behavior and provides insights and recommendations for further enhancements to the guest experience.
Creates Power Point presentations to provide market and consumer insights to other marketing and sales departments.
Analyze sales funnels and customer intent
Measure ROI of online and offline advertising campaigns
Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement




Track email campaign metrics (delivery, open, click-through rates)
Monitor budget distribution and performance of paid ad campaigns
Conduct competitive research and analyze benchmarking data
Recommend website and campaign optimizations
Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
Work closely with sales and marketing teams to identify prospects for recent client acquisition

Qualifications / Skills:
Proficient in marketing research and statistical analysis
Excellent analytical skills and a high degree of business acumen
Solid organizational, communication and presentation skills

📌 Business Analyst Noida
🏢 Ebizon Net Info
📍 Noida