Job Description: Area Sales Manager

Location: South Delhi/Gurgaon

Role Purpose

To drive sales of Gresbond products (tile adhesives, grouts, cleaners) through dealer networks, influencers (masons/contractors), and direct market engagement, ensuring strong brand visibility and business growth.

Key Responsibilities
Sales & Business Development
Achieve monthly and quarterly sales targets in assigned territory.
Drive secondary sales through retailers, dealers, and distributors.
Identify new business opportunities in construction sites, retail counters, and local markets.
Promote the complete range of tile adhesives, grouts, and related products.
Dealer & Retail Network Management
Develop and maintain relationships with dealers, retailers, and channel partners.
Ensure product availability and visibility at retail counters.
Expand dealer network and appoint new retailers in the territory.
Support dealers with schemes, promotions, and merchandising.
Influencer Engagement Build strong relationships with:
Masons
Contractors
Tile installers
Builders & small developers
Conduct mason meets, site visits, and product demonstrations




Promote loyalty programs and incentives (for contractors/masons)
Product Promotion & Technical Selling
Educate customers and influencers on:
Product application.
Benefits over traditional cement fixing.
Correct usage techniques.
Conduct in office demos and training sessions.
Resolve basic product/application queries.
Market Intelligence
Track competitor activity, pricing, and schemes.
Provide feedback on market trends and customer preferences.
Identify gaps and opportunities in the territory.
Reporting & Coordination
Maintain daily sales reports, visit reports, and pipeline data.
Coordinate with supply chain/logistics for timely deliveries.
Work closely with marketing team for campaigns and promotions.

Key Skills Required
Robust retail & channel sales experience
Valuable communication and negotiation skills
Relationship-building with dealers and influencers

Qualification & Experience
MBA - Preferred
2–6 years of experience in: Tile Adhesive

📌 Business Development Representative Delhi
🏢 Gresbond By Kajaria
📍 Delhi