Roles and Responsibilities
To achieve the sales target of his territory
To monitor daily, the liquidation of stock from distributor and retailer point for low sales return
To ensure payment of outstanding based on company policy (Vegetable Crop)
To conduct effective farmer meetings, crop shows, jeep campaigns, demos and other demand generation activities
To monitor daily, the work of MDOs and work along with them. (Retailer visits, farmer visits, DG Activities, etc)
To set the MDOs tour plan, focus villages, focus products and focus retailers (Green book)
To train the MDOs for their job (Sunhera Bhavishya Program)
To meet retailers and distributors and ensure proper service is provided to them and solve all their problems (Channel Management)
To add current retailers in his territory for business growth
To do micro and macro planning of his territory for sales and dg activities
To build relationship with state govt officials, universities and other company employees
To conduct trials
On a regular day, SO/TSM should be always traveling with MDOs and visiting two villages (one in the morning and one in the evening.) They should ensure that they are spending time with each MDO during the month. Depending on the number of districts they are covering they should be planning their tour program in a way that they do a night halt in the MDOs HQ and work with him to develop him.