Brand Strategy & Positioning
Define and execute brand architecture and positioning for each brand under the group.
Develop and own the annual brand calendar, covering campaigns, events, storytelling, and outreach themes.
Integrated Campaigns
Plan and execute 360-degree campaigns across offline, print, PR, and events, ensuring consistency with online efforts.
Collaborate with digital, content and performance teams for unified messaging.
Creative Development
Lead the creation of marketing collaterals: brochures, signage, print ads, and event branding.
Manage external agencies and coordinate with internal design/content teams.
Customer Insights & Research
Conduct market research, focus groups, and competitor analysis.
Translate insights into actionable marketing strategies and brand differentiation.
Internal Brand Alignment
Act as brand guardian, ensuring adherence to brand guidelines in tone, design, and messaging across functions.
Support Sales and Operations with customized collaterals aligned to positioning.
Content & Storytelling




Curate and promote narratives highlighting seniors, caregivers, families, and care outcomes.
Develop lifestyle-led storytelling formats to humanize the brand.
Event & Experience Branding
Drive brand presence at outreach events, health camps, wellness programs, and community celebrations.
Ensure cohesive offline experience that reflects brand promise.
Performance & Reporting
Define and track brand KPIs awareness, recall, sentiment, engagement, and loyalty.
Share regular updates with leadership on campaign performance and ROI.

Qualifications & Requirements
Bachelors/Master’s degree in Marketing, Communications, or related field.
5–8 years of experience in brand management, offline marketing, or communications.
Preferred exposure in healthcare, senior healthcare, senior living, wellness, or hospitality sectors.
Ability to manage multiple brands with distinct audiences.

📌 Manager Brand And Offline Marketing Bengaluru (India)
🏢 Lifebridge Group
📍 India