Key Responsibilities:
CRM & Martech Ownership
Lead CRM strategy and execution across email, SMS, app push, WhatsApp, in-app, and web channels.
Own and optimize platforms such as CleverTap, MoEngage, WebEngage, Netcore, Zoho or equivalent tools.
Define segmentation, journeys, and automation workflows to enhance lifecycle engagement and retention.
Drive experimentation (A/B, multivariate) to continuously improve campaign performance.
Growth through CRM
Partner with Product, Marketing, and Business teams to identify and drive CRM-led growth levers.
Build customer cohorts and use data insights to drive cross-sell, upsell, and reactivation programs.
Establish CRM as a key business growth engine contributing to revenue and customer lifetime value (CLV).
Analytics & Measurement
Leverage Google Analytics, Appsflyer, Mixpanel, Power BI, or equivalent tools to measure performance.
Drive data-backed decision-making across campaign strategy, retention metrics, and funnel conversions.
Develop dashboards and frameworks to track customer journey performance and ROI.
Martech & Digital Synergy
Work closely with digital marketing teams to align CRM with Google Ads, Meta Advertising,



and other performance marketing channels for holistic user journey management.
Evaluate recent CRM technologies, personalization engines, and AI-driven automation tools to enhance marketing efficiency.
Team Leadership & Collaboration
Build and mentor a high-performing CRM & lifecycle marketing team.

Collaborate cross-functionally with Product, Tech, Analytics, and Business teams for campaign integration and growth impact.

Skill sets :
Experience: 4 to 8 years in CRM, Lifecycle Marketing, or Growth roles with demonstrated business impact.
Martech Expertise: Hands-on with CleverTap, MoEngage, WebEngage, Netcore, Zoho, or similar CRM platforms.
Analytical Skills: Proficiency in Google Analytics, Appsflyer, Mixpanel, or Power BI.
Digital Marketing Acumen: Working knowledge of Google Ads, Meta Business Manager, and remarketing strategies.
Solid understanding of customer segmentation, journey design, retention strategy, and personalization.
Experience in Insurance, Healthtech, Fintech, or Consumer Internet domains is a plus.

Excellent leadership, communication, and stakeholder management skills.

📌 Manager Crm & Martech Gurugram
🏢 Apollo 247
📍 Gurugram