Google Ads & Performance Marketing (60%)
Plan, execute, and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, Remarketing, and Demand Gen.
Perform keyword research and competitor analysis to identify high-performing search opportunities.
Optimize bidding strategies, Quality Score, audience targeting, ad extensions, and budgets to maximize ROI.
Create compelling ad copies and coordinate with the design team for high-converting creatives.
Conduct A/B testing for ads, landing pages, and audience segments to improve campaign performance.
Monitor daily campaign performance and recommend optimization strategies based on data.
Manage advertising budgets efficiently while achieving lead generation and revenue targets.

SEO & Website Optimization (40%)
Perform keyword research and search intent analysis to identify organic growth prospects.
Execute on-page SEO optimization, including meta titles, meta descriptions, heading structure, internal linking, image optimization, and content recommendations.




Conduct regular website SEO audits and recommend improvements for crawlability, indexing, and overall website health.
Collaborate with the SEO Content Writer to optimize website content, blogs, destination pages, and landing pages for improved organic rankings.
Monitor keyword rankings, organic traffic, and website performance using SEO tools.
Work with the web development team to improve Core Web Vitals, page speed, mobile responsiveness, and overall user experience.

Analytics & Reporting
Track and analyze campaign and website performance using Google Ads, GA4, Google Tag Manager, Google Search Console, and Looker Studio.
Generate weekly and monthly performance reports with actionable insights and optimization recommendations.
Monitor key KPIs including CTR, CPC, CPA, ROAS, Conversion Rate, Organic Traffic, Keyword Rankings, and Lead Quality.
Stay updated with Google's latest algorithm updates, advertising policies, and emerging digital marketing trends.

📌 Performance Marketing Specialist Google Ads & Seo Mangalore (India)
🏢 Royalworld Facilitators
📍 India