Job Summary:

We are hiring a Senior Digital Marketing Executive with 2 to 5 years of experience in Performance Marketing, Meta Ads (Facebook & instagram), Google Ads (PPC), and SEM. The ideal candidate should have hands-on expertise in campaign planning, lead generation, audience targeting, conversion tracking, A/B testing, Google Analytics, Google Tag Manager (GTM), and performance optimization. Candidates must have a proven track record of improving ROI, ROAS, CTR, conversion rates, and generating high-quality leads through data-driven digital marketing campaigns, preferably for the real estate industry.

Key Responsibilities:
Plan, design, execute, and optimize Meta (Facebook & Instagram) Ads and Google Ads campaigns for lead generation.
Manage Google Search, Display, Performance Max (PMax), YouTube Ads, and Remarketing campaigns.
Generate high-quality leads while improving CPL, CTR, ROAS, CPC, Conversion Rate, and overall campaign performance.
Create and optimize Custom Audiences, Lookalike Audiences, Retargeting, and Customer Lists.
Perform A/B testing of creatives, ad copy, audiences, bidding strategies, and landing pages.
Set up and monitor Meta Pixel, Meta Events Manager,



Google Analytics 4 (GA4), Google Tag Manager (GTM), UTM tracking, and conversion tracking.
Analyze campaign performance, prepare reports, and recommend data-driven optimization strategies.
Collaborate with creative, content and sales teams to improve campaign effectiveness and lead quality.
Stay updated with the latest Meta Ads, Google Ads, Performance Marketing, and Digital Advertising trends.

Required Skills:
2 to 5 years of hands-on experience in Performance Marketing, Meta Ads, and Google Ads.
Solid expertise in Facebook Ads, Instagram Ads, Google Search Ads, Display Ads, YouTube Ads, and Performance Max campaigns.
Valuable understanding of SEM, PPC, Paid Media, Lead Generation, Conversion Optimization, and Marketing Analytics.
Hands-on experience with Meta Ads Manager, Google Ads, GA4, GTM, Meta Events Manager, Microsoft Excel, and Google Sheets.
Experience managing monthly advertising budgets of 2 Lakhs+ is preferred.
Robust analytical mindset with excellent reporting, communication, and problem-solving skills.

📌 Senior Digital Marketing Executive Jaipur
🏢 Digipixol Marketing Solutions Digipixol Marketing Solutions
📍 Jaipur