Job Summary

We are seeking a results-driven SEO Specialist to improve our website's organic search performance, increase traffic, and enhance online visibility. The ideal candidate will have robust knowledge of search engine optimization techniques, keyword research, content optimization, technical SEO, and analytics tools.

Key Responsibilities
Develop and execute SEO strategies to improve organic rankings and website traffic.
Conduct keyword research and competitive analysis to identify growth opportunities.
Optimize website content, metadata, internal linking, and site structure.
Perform technical SEO audits and recommend improvements.
Monitor website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
Track, analyze, and report SEO KPIs including rankings, traffic, conversions, and backlinks.
Collaborate with content, marketing, design, and development teams to implement SEO best practices.
Manage link-building campaigns and outreach activities.
Stay updated with search engine algorithm changes and industry trends.
Identify and resolve SEO issues such as crawl errors, broken links, duplicate content, and indexing problems.

Required Qualifications
Bachelor's degree in Marketing, Communications, Business, IT, or related field.




25+ years of experience in SEO or digital marketing.
Robust understanding of on-page, off-page, and technical SEO.
Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or Moz.
Knowledge of HTML, CSS, and basic web development concepts.
Robust analytical and problem-solving skills.
Excellent communication and project management abilities.

Preferred Qualifications
Experience with WordPress, Shopify, or other CMS platforms.
Knowledge of content marketing and conversion rate optimization (CRO).
Familiarity with schema markup, Core Web Vitals, and local SEO.
SEO certifications are a plus.

Key Skills
Keyword Research
Technical SEO
On-Page Optimization
Link Building
SEO Auditing
Google Analytics & Search Console
Content Strategy
Data Analysis
Competitive Analysis
Reporting & Presentation

KPIs / Success Metrics
Growth in organic traffic
Improvement in keyword rankings
Increase in organic conversions and leads
Higher click-through rates (CTR)
Improved website health and technical SEO scores
Growth in quality backlinks

Salary Range: Depending on experience, location, and company size.

📌 Seo Specialist Thrissur (India)
🏢 Switrus Holidays
📍 India