Paid Marketing Lead

Location: Chennai
Department: Marketing
Reporting To: AVP Marketing

About Navia:

Navia Markets Ltd is a SEBI-registered stock brokerage with 30+ years of legacy. We are looking for a hands-on Paid Marketing Lead to drive customer acquisition and optimize paid campaigns across digital channels.

Key Responsibilities:
Own paid acquisition strategy, budgets, and performance across Google Ads, Meta Ads, YouTube, and Email Marketing.
Plan, execute, and optimize campaigns to improve CAC, CPL, ROAS, conversions, account openings, and activations.
Lead creative planning, ad copy, landing pages, and campaign execution with design/content teams.
Analyze campaign and CRM data to optimize budgets and customer acquisition.
Run A/B tests on creatives, audiences, bidding, and landing pages.
Build performance dashboards and present insights to leadership.




Ensure campaigns comply with SEBI advertising guidelines.
Mentor and manage the Growth Marketing Executive.
Requirements:
36 years of experience in Performance/Paid Marketing.
Robust expertise in Google Ads, Meta Ads Manager, GA4, conversion tracking, and attribution.
Experience using AI tools for campaign automation and performance analysis.
Hands-on experience managing ad budgets with ownership of CAC and ROAS.
Experience with Email Marketing platforms.
Robust analytical and communication skills.
Fintech/BFSI experience is preferred.

Success Metrics:
Growth in account openings and activations.
Continuous improvement in CAC and ROAS.
Data-driven budget optimization.
Consistent reporting and high-performing paid campaigns.

📌 Paid Marketing Lead Chennai (India)
🏢 Navia Markets
📍 India