Role & responsibilities

Roles & Responsibilities
Plan and execute Below-the-Line (BTL) marketing activities and promotional campaigns.
Coordinate on-ground activations, events, roadshows, exhibitions, and product promotions.
Work with vendors, agencies, and partners to ensure successful campaign execution.
Monitor campaign performance and prepare post-campaign reports.
Manage branding materials, POSM, and promotional merchandise.
Coordinate with sales teams to support lead generation and market penetration.
Conduct market visits to evaluate competitor activities and customer feedback.
Assist in planning local marketing initiatives to increase brand visibility.
Track marketing budgets and ensure cost-effective campaign execution.
Build relationships with channel partners, dealers, and event organizers.
Ensure brand guidelines are followed across all marketing activities.
Support digital and offline marketing initiatives as required.

Required Skills

📌 Marketing Executive Chennai
🏢 RAJARATHNAM CONSTRUCTION
📍 Chennai