Role Overview:
This is a high-impact hybrid role combining Offer Development (4050%) and GTM Strategy & Execution (5060%). The role is responsible for building a robust innovation pipeline and ensuring successful market launches through structured GTM planning.
Key Responsibilities
Offer Development & Innovation (4050%)
Identify consumer, category, and competitive opportunities through deep insights
Develop differentiated product propositions and long-term brand strategy
Lead product, pack, and communication development with internal and external stakeholders
Drive agency briefs, creative development, and consumer validation
Ensure cross-functional feasibility across R&D;, manufacturing, legal, and supply chain
GTM Planning & Execution (50%+)
Translate developed offers into robust GTM and launch plans
Collaborate with Sales teams for seamless market execution
Monitor launch performance and optimize in-market strategies
Track business metrics and ensure delivery against growth objectives
Key Deliverables
Robust innovation and offer pipeline
Successful product launches with measurable business impact
High-quality execution of GTM strategies