Role & responsibilities
Drive primary and secondary sales within the assigned territory to achieve monthly sales and distribution targets.
Ensure effective coverage of retail outlets through SSMs and monitor order booking efficiency.
Build and maintain robust relationships with stockists, distributors, retailers, and key trade partners.
Execute trade marketing initiatives, promotional schemes, and BTL activities to maximize market visibility and sales growth.
Ensure high standards of merchandising, product visibility, and POSM deployment across the market.
Monitor key sales productivity parameters such as ECO, Bill Cut, Line Sold, Sales Value, and distribution reach.
Manage stockiest operations, including inventory planning, stock availability, SMR preparation, and data accuracy in REACH.




Prepare and submit trade claims as per company SOPs along with complete supporting documentation.
Track market trends, competitor activities, customer feedback, and identify business opportunities to drive growth.
Appoint and develop current stockists in accordance with company guidelines to strengthen market penetration.
Maintain accurate sales reports, MIS, and ensure timely updates in company systems (REACH/POS).
Collaborate with the Area Sales Manager (ASM) to improve retail business, enhance market share, and achieve business objectives.

Preferred Candidate Profile
Graduate
Age - 36 Max
Experience in GT Foods & Beverages (FMCG0

📌 Senior Sales Officer New Delhi (India)
🏢 Dabur
📍 India