Sales & Collection
Plan and achieve annual budget & collection, ROD plan deployed for the branch
Achieve product wise, category wise monthly Sales targets for the branch
Ensure sales phasing for the month 7th (10%), 14th (25%),21st (40%),ME(100%)
Drive recent/focus product in the branch
Improve premium contribution of the total sales
Channel
GTM for each territory covering Trade Partners
Continuously Monitor & Improve Channel Partner Health Dealer, Distributor.
Network expansion, correction & Channel management strategies for each product, town category.
Top 50 retailers of the assigned area to be catered directly
Plan to maximize reach (ND, WD) in all town categories
Drive channel finance for your channel partners
Sales activation plan, BTL activities including CP meets & brand positioning.
Process & Automation
Drive Process Improvement initiatives & effective implementation in branch Tally Patch, Easy DMS, Field Assist, Dealer Portal etc
People
Execute Cross functional efficiency between Sales, Service, Finance, Logistics, Product Manager, trade marketing for smooth functioning of branch.
Appoint DSMs - Review & train them for peak performance.
Operations
Coordinate C & F / warehousing operations as per laid down policies.
Ensure Stock liquidation and min. stock levels as per sales forecasting
Competitor Analysis
Market Information system
Competition Analysis, analytics for forecasting and current product development