Job Summary

We are seeking a agile and result-oriented Digital Marketing & Lead Generation Executive to support business growth through lead generation, social media management, and BTL marketing activities.

Key Responsibilities

Digital Marketing
Create, schedule, and publish engaging social media posts across company platforms.
Monitor website and campaign performance using Google Analytics.
Track social media engagement and prepare basic performance reports.
Lead Generation
Generate qualified leads through digital platforms and marketing initiatives.
Identify and research potential customers and business opportunities.
Maintain lead database and coordinate with the sales team for timely follow-ups.
Track lead conversion and prepare periodic reports.
Suggest ideas to improve lead generation and conversion rates.

BTL Marketing
Plan and execute BTL activities such as promotional campaigns, exhibitions, product demonstrations,



and corporate events.
Coordinate with vendors and internal teams for smooth execution of on-ground activities.
Manage branding materials and promotional collateral for events.
Evaluate campaign effectiveness and submit post-event reports.

Required Skills
Knowledge of Google Analytics and social media platforms.
Solid communication and interpersonal skills.
Valuable analytical and reporting abilities.
Proficiency in MS Office.
Excellent organizational and coordination skills.
Ability to manage multiple tasks and meet deadlines.

Qualifications
Bachelors degree in Marketing, Business Administration, Communications, or a related field.
1–4 years of experience in Digital Marketing, Lead Generation, and BTL Marketing.

📌 Assistant Marketing Manager New Delhi
🏢 Aster Technologies
📍 New Delhi