Job Title: Sales Officer General Trade & Modern Trade (Beverages) Department: Sales & Distribution Location: Noida, South Delhi, Gurugram, Agra

Reports To: Area Sales Manager

Employment Type: Full time

Role Overview Drive primary and secondary sales for the beverage portfolio across General Trade (GT) and Up-to-date Trade (MT) channels in the assigned territory. Responsible for distribution, visibility, retailer/account relationships, and achieving volume and value targets.

Key Responsibilities

General Trade (GT)
Manage distributor/super-stockist and wholesaler network; drive secondary sales and ensure healthy distributor ROI.
Follow the assigned beat plan / PJP (Permanent Journey Plan) and ensure daily retail coverage and order booking.
Increase numeric and weighted distribution through new outlet additions and range selling.
Ensure stock availability at retail, manage claims, and control damages/expiry.

Modern Trade (MT)
Manage relationships with up-to-date trade accounts supermarkets, hypermarkets, and retail chains.
Ensure planogram compliance, shelf share, and premium visibility; execute in-store promotions and activations.




Monitor stock at MT outlets to avoid out-of-stock (OOS) situations and coordinate with category managers/buyers.

Common
Achieve monthly/quarterly sales targets (value & volume).
Drive merchandising, visi-cooler placement and utilization, and point-of-sale visibility.
Track competitor activity, pricing, and schemes; share market intelligence.
Execute trade schemes and promotions; report daily via SFA/DMS apps.

Requirements
Experience: 25 years in FMCG/beverage sales, with mandatory hands-on experience in both GT and MT channels.
Education: Graduate (MBA/PGDM in Sales & Marketing preferred).
Sound understanding of distribution, distributor ROI, PJP, and route-to-market.
Comfort with SFA/DMS tools and basic MS Excel.
Strong communication, negotiation, and relationship-building skills.
Own two-wheeler with a valid driving license; willing to travel within the territory.

Key KPIs
Secondary sales value & volume
Numeric & weighted distribution
New outlet addition / lines per outlet
MT compliance (planogram, visibility, OOS%)
Visi-cooler utilization

📌 Sales Officer Noida (India)
🏢 Herbal Chakra
📍 India