HEAD OF MARKETING - EVERYDAY CONSUMER BRANDS (FMCG)

Location: National

Function: Marketing

Industry: FMCG Everyday Consumer Brands

Experience: 1520 years

Reporting To: CEO / Group Director

ABOUT THE GROUP

We are a consumer-focused organization with a portfolio of Everyday Consumer Brands operating across multiple FMCG categories. Detailed company information will be shared during the interview process.

ROLE OVERVIEW - HEAD OF MARKETING

We are looking for a strategic and consumer-centric Head of Marketing to lead brand building and growth across our portfolio of Everyday Consumer Brands.

KEY RESPONSIBILITIES HEAD OF MARKETING
Develop and execute overall marketing strategy
Lead brand positioning and communication
Drive product innovation and current launches
Manage ATL, BTL and digital marketing initiatives




Lead consumer insights and market research
Manage branding, packaging and go-to-market execution
Own marketing budgets and ROI tracking
Collaborate cross-functionally with Sales and other teams

CANDIDATE REQUIREMENTS MARKETING
15–20 years FMCG marketing experience
Robust brand building and growth experience
Experience across ATL, BTL and digital channels
Strong understanding of consumer insights
Proven track record of driving successful campaigns

QUALIFICATIONS

Bachelor’s degree required; MBA preferred

WHAT WE OFFER
High-growth opportunity
Leadership exposure
Quick-paced environment

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