Role Responsibilities
Plan and execute roadshows, kiosks, and local marketing campaigns within the cluster.
Drive RWA and dealer engagement to build local visibility and demand.
Undertake local branding activities to strengthen brand presence in the territory.
Support Channel Partner activation through joint marketing initiatives.
Generate and track leads from all on-ground activities, ensuring timely handover to the sales team.
Manage local marketing budgets and coordinate with vendors/agencies for event execution.
Track and report campaign performance, cost per lead, and event ROI to the Cluster Head.
Identify recent local engagement prospects (societies, dealers, communities) to expand