Job Description: Digital Marketing Manager

Position Overview

We are seeking a agile and versatile Digital Marketing Manager to lead our online and offline

marketing initiatives. The ideal candidate will be responsible for managing social media platforms,

creating engaging content, optimizing SEO/SMO strategies, and overseeing website management.

This role requires creativity, analytical thinking, and hands-on expertise in digital marketing tools and

techniques.

Key Responsibilities
Social Media Management
Develop, implement, and manage social media strategies across platforms (Facebook, Instagram,

LinkedIn, Twitter, YouTube, etc.).
Create and schedule engaging posts, campaigns, and advertisements.
Monitor analytics and performance metrics to optimize reach and engagement.
Content Creation
Write and edit blogs, articles, newsletters, and marketing copy.
Develop creative content for websites, landing pages, and promotional materials.
Ensure brand consistency in tone, style, and messaging across all channels.
Website Management
Oversee website updates, design improvements, and content uploads.
Collaborate with developers/designers to enhance user experience and functionality.
Monitor website traffic and performance using analytics tools.




SEO & SMO
Plan and execute SEO strategies to improve search rankings and organic traffic.
Optimize on-page and off-page elements, including keywords, backlinks, and meta tags.
Implement SMO techniques to boost visibility and engagement on social platforms.
Offline Marketing
Coordinate offline campaigns, events, and promotional activities.
Align digital and offline strategies for cohesive brand communication.
Analytics & Reporting
Track KPIs and prepare monthly performance reports.
Provide insights and recommendations for continuous improvement.

*Qualifications
Bachelors degree in Marketing, Communications, or related field.
Proven experience (3–5 years) in digital marketing, content creation, and SEO/SMO.
Solid writing, editing, and communication skills.
Proficiency in digital marketing tools (Google Analytics, SEMrush, HubSpot, WordPress, etc.).
Ability to multitask, manage deadlines, and work independently.

---

Key Skills
Social Media Strategy & Management
SEO/SMO Optimization
Content Writing & Editing
Website Management (CMS tools)
Digital Campaign Planning
Analytical & Reporting Skills

📌 Digital Marketing Manager Mumbai
🏢 SCS Tech India
📍 Mumbai