Role & responsibilities

Franchise Business Development
Identify and generate franchise opportunities across India.
Develop and execute the franchise expansion strategy in line with business objectives.
Build a robust pipeline of potential franchise investors and business partners.
Conduct market research to identify high-potential cities and territories.

Lead Generation & Conversion
Generate franchise leads through digital platforms, exhibitions, referrals, consultants, and networking events.
Qualify prospective franchisees based on financial capability, business acumen, and location suitability.
Conduct presentations, discovery meetings, and business discussions.
Convert qualified leads into signed franchise agreements.

Franchise Sales
Explain the franchise model, investment requirements, ROI, operational framework, and business opportunities.
Prepare commercial proposals and negotiate franchise agreements.
Achieve monthly, quarterly, and annual franchise sales targets.

Site Evaluation & Market Assessment
Assess proposed locations based on demographics, competition, accessibility, and commercial viability.
Coordinate with design and operations teams for site feasibility and approval.
Recommend suitable locations for new franchise outlets.

Franchise Onboarding




Ensure smooth onboarding of recent franchise partners.
Coordinate with legal, finance, design, HR, operations, marketing, and training teams for seamless store launch.
Track project timelines until salon opening.

Relationship Management
Maintain robust relationships with franchise partners throughout the lifecycle.
Address partner concerns and provide business support where required.
Conduct regular business reviews with franchise owners.

Coordination
Work closely with Operations, Marketing, Finance, HR, Design, Procurement, and Training teams.
Ensure franchisees comply with company policies, SOPs, and brand standards.

Reporting
Maintain CRM and franchise pipeline reports.
Prepare weekly and monthly MIS reports.
Present business updates and expansion reports to senior management.

Required Skills
Solid franchise sales and business development skills.
Excellent negotiation and closing abilities.
Strong presentation and communication skills.
Market analysis and territory planning.
Relationship management.
Commercial and financial understanding.
CRM and Microsoft Office proficiency.
Ability to travel extensively across India.

📌 Franchise Development Manager Pan India Mumbai
🏢 Mamaearth
📍 Mumbai