Job Description Assistant Brand Manager

Role Summary

The Assistant Manager – Brand Manager will support the planning and execution of brand marketing initiatives to enhance brand awareness, patient engagement, and business growth. The role involves collaborating with cross-functional teams, agencies, vendors, and influencers to ensure timely execution of integrated marketing campaigns.

Key Responsibilities
Support the day-to-day management of the assigned brand portfolio.
Execute marketing campaigns across digital and offline channels within defined timelines.
Coordinate with internal teams including Creative, Content, Performance Marketing, Social Media, and CRM to deliver marketing initiatives.
Manage day-to-day coordination with agencies, vendors, and partners for brand, clinic, and product marketing activities.
Conduct consumer and patient research to gather insights on customer needs, brand perception, and satisfaction.
Monitor competitor activities, market trends,



and industry best practices to identify growth prospects.
Support brand activation initiatives, product launches, and promotional campaigns.
Manage influencer collaborations, including identification, negotiations, deliverables, contracts, and campaign execution.
Track campaign performance, prepare reports, and recommend improvements based on marketing analytics.
Ensure brand consistency across all communication and marketing touchpoints.

Qualifications & Skills
Masters in advertising / media
1–2 years of experience in Brand Management, Marketing, or Consumer Marketing.
Robust understanding of digital and offline marketing.
Excellent project management, communication, negotiation, and stakeholder management skills.
Analytical mindset with proficiency in campaign tracking and reporting.

📌 Assistant Brand Manager Mumbai
🏢 Dr Batras
📍 Mumbai