ob description
Key Deliverables of the Job
Scanning the competitor landscape/ setting to identify prospects for current product launches & line extensions
Understand the evolution of the market in the medium to long term and ascertain the trends in the brand portfolio
Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level
Data Analysis and Data Mining leading to facilitating marketing decisions
Development of Brand Development Strategy
Preparation of marketing mix
Development of Brand positioning/ Product differentiation techniques
Managing Brand life cycle
Development of marketing activities and product promotional campaigns (marketing programs)
Usage of analytical tools to identify problems and make decisions
Customer Segmentation & targeting
Design & Development of Promotional inputs
Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc.
Development of brand positioning, communication strategies and promotional tools & inputs
Development/ Usage of communication strategy & tools
Train the field force in using these in-clinic communication drivers
Direct marketing and promotional activities to most opportunistic market segments to maximize penetration




Explore/ Identify potential market segments & current frontiers
Leverage new business opportunities/ business alliances
Saliency based input planning
Liaison with production & supply chain department to ensure availability of stocks as per billing plans
Developing Customer Relation Activities in influencing decision-makers / influencers
Key customer Development (CRM activities)
Interaction & Negotiation with customers directly through customer visits
Driving implementation through the sales team
Training of sales force for implementation of promotional strategy, USPs etc
Review on effectiveness of strategies, tools etc
Feedback from internal customers (employees, line managers etc.)
Interaction with colleagues (phone calls, personal interaction, meetings etc)
Travel to locations to oversee implementation of marketing programs
Review of financial budgets, return on investments etc.
Maximise Gross Margins & contribution from the assigned portfolio
Tactical interventions including line extensions for maximising profits
Ensuring Compliance with Organisational Policies & Practices, Govt Regulations, Regulatory Bodies, Regulated Markets, Approvals etc.

📌 Marketing Manager Ortho Mumbai
🏢 Eris
📍 Mumbai