We are looking for a creative and performance-driven Digital Marketing Specialist to generate business through paid and organic digital channels. The role focuses on running Google Ads and Meta (Facebook/Instagram) campaigns, audience targeting, content creation, and performance tracking. The ideal candidate should be analytical, trend-aware, and capable of executing result-oriented digital marketing strategies

Role & responsibilities
Generate business and leads through Google Ads and Meta (Facebook/Instagram) advertising with proper audience targeting.
Plan, develop, and execute digital marketing strategies aligned with business goals.
Create, manage, and optimize paid ad campaigns to improve ROI and conversions.
Monitor campaign performance, analyze data, and prepare performance reports.
Manage digital marketing budgets and ensure cost-effective campaign execution.




Stay updated with the latest digital marketing trends, tools, and platform updates
Create and manage social media content, including posts, creatives, and captions.
Handle blogs, website content, and promotional posts to improve brand visibility.
Coordinate with internal teams for creatives, content, and campaign execution.

Preferred candidate profile
1 - 6 years of experience in Digital Marketing.
Freshers with solid certifications and practical knowledge may also be considered.
Knowledge of Google Ads. Meta Ads Manager (Facebook & Instagram Ads).
Experience with email marketing tools (Mailchimp, Zoho, etc.).
Basic understanding of SEO and content marketing

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