Job Description: Performance Marketing Specialist

Location: Kolkata (Work from Office)
Employment Type: Full time

Compensation: Upto 40,000 per month, based on experience.

We are looking for a Performance Marketing Specialist with proven expertise in quality lead generation and digital campaign management. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads, with a strong focus on generating high-quality leads, improving conversions, and maximizing ROI.

Key Responsibilities:
Plan, execute, and optimize lead generation campaigns across Meta Ads, Google Ads, and other digital platforms.
Generate high-quality leads while maintaining target CPL, ROAS, and conversion rates.
Monitor campaign performance, analyze data, and implement optimization strategies.
Manage campaign budgets, audience targeting, remarketing, and A/B testing.




Coordinate with the sales and creative teams to improve lead quality and campaign effectiveness.
Track campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.
Support brand-building initiatives through integrated digital marketing campaigns.

Required Skills:
16 years of experience in Performance Marketing.
Robust expertise in Meta Ads and Google Ads.
Proven experience in quality lead generation and campaign optimization.
Knowledge of Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
Solid analytical, reporting, and communication skills.

Preferred: Candidates with experience in Real Estate lead generation-focused industries will be preferred.

📌 Performance Marketing Specialist Kolkata (India)
🏢 BNK Realtor
📍 India