Role & responsibilities
Drive achievement of monthly, quarterly, and annual sales targets for the Floor Coating business across the assigned region.
Lead, mentor, and monitor Territory Sales Managers and Sales Executives to maximize sales performance and productivity.
Develop business in industrial, commercial, institutional, healthcare, pharmaceutical, warehousing, manufacturing, automotive, food processing, and infrastructure segments.
Build solid relationships with architects, consultants, Project Management Consultants (PMCs), EPC contractors, builders, developers, industrial customers, and government organizations.
Drive specification generation and conversion for epoxy, polyurethane (PU), ESD, self-leveling, and specialty floor coating systems.
Identify, track, and convert major project opportunities by maintaining a robust project pipeline.
Develop and strengthen dealer, distributor, and applicator networks to increase market penetration and improve customer reach.
Conduct customer meetings, technical presentations, seminars, and product demonstrations to promote Floor Coating solutions.




Collaborate with the Technical Services team to ensure successful site inspections, product trials, application support, and project execution.
Prepare business plans, sales forecasts, and territory development strategies to achieve sustainable business growth.
Monitor competitor activities, pricing trends, recent product launches, and market developments, providing regular market intelligence.
Ensure timely order execution, payment collections, and effective receivables management.
Resolve customer concerns promptly and ensure high levels of customer satisfaction through effective after-sales support.
Review sales performance, coach team members, and implement corrective actions to improve business outcomes.
Coordinate with Supply Chain, Technical Services, Finance, and Marketing teams for seamless project execution and customer support.
Ensure compliance with company policies, quality standards, and safety regulations.
Travel extensively within the assigned region to manage customers, support the sales team, and drive business expansion.

📌 Area Sales Manager Floor Coating Kolkata
🏢 berger paints
📍 Kolkata