Job Description Area Sales Manager (Mumbai)

Industry: FMCG - Personal & Health Care
Location: Mumbai, Maharashtra, India
Drive primary and secondary sales across the assigned territory by achieving monthly, quarterly, and annual sales targets for the Personal Care product portfolio.
Develop, appoint, and manage an efficient General Trade (GT) and Up-to-date Trade (MT) distribution network to maximize market coverage and product availability.
Build strong relationships with distributors, wholesalers, retailers, key accounts, and Modern Trade chains to ensure sustainable business growth.
Lead, coach, motivate, and monitor the Sales Officers, Territory Sales Executives, and Promoters to achieve sales objectives and productivity targets.
Expand market penetration by identifying new business prospects, opening recent outlets, increasing numeric and weighted distribution, and improving retail visibility.
Plan and execute trade promotions, in-store activations, merchandising initiatives, and retail marketing programs to increase brand visibility and sales.
Monitor distributor performance, inventory levels,



stock rotation, order fulfillment, collections, and claim settlements to maintain healthy business operations.
Analyze sales performance, market trends, competitor activities, pricing, and consumer insights, and recommend strategies to improve market share and profitability.
Ensure effective implementation of sales policies, pricing strategies, trade schemes, merchandising standards, and company compliance across the assigned territory.
Prepare accurate sales forecasts, territory plans, weekly reports, and MIS while maintaining sales data, market intelligence, and customer records.
Coordinate with Marketing, Supply Chain, Finance, Customer Service, and Demand Planning teams to ensure timely product availability and successful execution of business plans.
Recruit, train, develop, and retain high-performing sales talent while fostering a performance-driven culture focused on customer satisfaction, operational excellence, and profitable business growth.

📌 Area Sales Executive/area Sales Manager Mumbai
🏢 Lionheart Industries
📍 Mumbai