Role & responsibilities
Campaign Management: Develop and implement cross-channel digital campaigns (SEO, PPC, social media) to promote products or services.
Social Media: Oversee social platforms (e.g., LinkedIn, Instagram, Facebook), creating content calendars, managing paid ads, and engaging with followers.
Content Creation: Write, edit, and optimize engaging copy for blogs, email newsletters, landing pages, and ad creatives.
Data & Analytics: Track marketing KPIs using tools like Google Analytics, evaluate conversion funnels, and generate performance reports.
Collaboration: Partner with design, development, and sales teams to ensure brand consistency and align messaging with business goals.