Role & responsibilities
Achieve monthly, quarterly and annual sales targets for the Floor Coating product portfolio within the assigned territory.
Drive business growth by identifying current opportunities in industrial, commercial, institutional and infrastructure projects.
Develop and maintain robust relationships with architects, consultants, PMC (Project Management Consultants), contractors, applicators, industrial customers, builders and key decision-makers.
Generate specifications for epoxy, polyurethane (PU), ESD and other floor coating systems in upcoming projects.
Track ongoing and upcoming projects to maximize sales prospects and ensure timely order conversion.
Conduct product presentations, technical seminars, site demonstrations, and applicator training programs to promote Floor Coating solutions.
Coordinate with distributors, dealers, and channel partners to ensure product availability and market coverage.
Work closely with the Technical Services team to support site inspections, product trials, application guidance, and successful project execution.
Prepare techno-commercial proposals,



negotiate pricing and commercial terms, and finalize sales orders.
Monitor competitor activities, market trends, pricing strategies, and customer requirements, providing regular market intelligence.
Ensure timely collections and maintain healthy receivables from customers and channel partners.
Resolve customer complaints and provide effective after-sales support to ensure customer satisfaction and repeat business.
Maintain accurate sales forecasts, project pipelines, customer visit reports, and CRM/MIS records.
Coordinate with Supply Chain, Operations, and Finance teams to ensure timely order processing and delivery.
Identify and appoint new dealers, applicators, and channel partners to expand market presence.
Ensure compliance with company policies, quality standards, and safety regulations while executing projects.
Travel extensively within the assigned territory to meet customers, monitor project progress, and achieve business objectives.

📌 Assistant Area Sales Manager Floor Coating Kolkata
🏢 berger paints
📍 Kolkata