Role & responsibilities
Achieve assigned sales targets for the Protecton product portfolio within the allocated territory.
Develop and grow business through dealers, distributors, retailers, contractors, fabricators and project customers.
Identify current business prospects in waterproofing, construction chemicals, protective coatings and allied solutions.
Build and maintain robust relationships with architects, structural consultants, civil engineers, builders, contractors, applicators and institutional clients.
Conduct regular market visits to generate leads, convert enquiries into sales and expand market penetration.
Promote Protecton products through technical presentations, product demonstrations, site trials and customer training programs.
Ensure availability and visibility of products across the dealer and distributor network.
Track ongoing and upcoming construction projects to maximize sales opportunities.
Monitor competitor activities, pricing, market trends and customer requirements and provide timely market intelligence.




Coordinate with Technical Services, Supply Chain and Marketing teams to ensure smooth project execution and customer satisfaction.
Prepare quotations, negotiate commercial terms and close sales orders while maintaining profitability.
Ensure timely collections and maintain healthy receivables from customers and channel partners.
Resolve customer complaints and provide prompt after-sales support to strengthen long-term customer relationships.
Maintain accurate records of customer visits, sales pipeline, project status, forecasts and MIS/CRM reports.
Conduct dealer engagement activities, product awareness programs, and promotional campaigns to drive business growth.
Ensure compliance with company policies, safety standards and ethical business practices.
Travel extensively within the assigned territory to meet customers, monitor market developments and achieve business objectives.

📌 Assistant Area Sales Manager Protecton Kolkata (India)
🏢 berger paints
📍 India