Role & responsibilities
Drive acquisition of Asset customers (NTB and ETB) to achieve the monthly disbursement target across multiple asset products.
Generate leads by leveraging existing branch relationships and sourcing current customers.
Ensure timely follow-up, documentation and lead conversion in coordination with processing teams.
Support cross-sell initiatives and branch-level marketing activities in coordination with product and marketing teams.
Assess market potential and provide feedback on product features, competitor offerings, and customer needs.
Track portfolio performance, renewals, and retention metrics; support measures to minimize attrition and improve quality of sourcing.
Provide inputs for sales planning, budgeting, and branch-level asset strategy.