Key Responsibilities
Plan and execute Below-the-Line (BTL) marketing campaigns to enhance brand visibility and generate quality leads.
Coordinate with vendors for printing, fabrication, branding, and promotional materials, ensuring timely delivery and quality execution.
Develop and maintain strong vendor relationships while managing negotiations, costing, and project execution.
Manage outdoor branding activities, including hoardings, banners, standees, posters, wall branding, and transit media.
Coordinate with branch teams to ensure smooth and timely execution of local marketing initiatives.
Monitor campaign performance and prepare detailed post-event reports with key insights and recommendations.
Manage BTL marketing budgets, ensuring cost-effective execution without compromising quality.
Ensure brand guidelines are consistently followed across all marketing and branding materials.




Collaborate with the digital marketing and creative teams to deliver integrated marketing campaigns.
Track competitor activities, market trends, and identify recent prospects for local market expansion.
Maintain proper documentation, including vendor quotations, purchase orders, invoices, campaign reports, and activity records.
Travel as required for campaign planning, execution, vendor coordination, and project monitoring.

Required Skills
Solid communication and interpersonal skills.
Excellent planning and organizational abilities.
Vendor management and negotiation skills.
Event management and execution expertise.
Budget management and reporting.
Proficiency in Microsoft Excel, PowerPoint, and Word.
Ability to work under pressure and travel extensively.
Problem-solving and decision-making skills.

📌 Assistant Manager Marketing For Rice Education Kolkata (India)
🏢 Rice Education
📍 India