: Key Responsibilities

Marketing Campaign Strategy & Audience Development
Design data-driven marketing strategies for banking products based on historical campaign performance.
Develop AI/ML models to optimize campaign ROI and customer targeting.
Build and validate campaign audiences aligned with approved strategies.

Campaign Performance Analysis & Reporting
Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
Perform segmentation using decision trees and clustering techniques.
Execute statistical A/B testing to evaluate campaign effectiveness.
Translate client requirements into technical specifications and deliver data-backed solutions.
Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.
Responsibilities: Bachelor’s or Master’s degree in Computer Science,



Data Science, Statistics, or a related field.
Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
Proficient in SAS , SQL , and/or Python for data manipulation and analysis.
At least 1 year of experience in building dashboards using Tableau or Power BI .
Robust analytical thinking, problem-solving, and data storytelling skills.
Excellent communication and interpersonal abilities.
Ability to work independently and collaboratively in a fast-paced setting.
Experience in the banking or financial services sector is a robust plus.
Certifications in SAS or Tableau are advantageous.
Qualifications: Must be available to work evening shifts to support global clients.
Work from office : Candidates must be willing to relocate to Gurugram or Ahmedabad .

📌 /consultant I Ahmedabad
🏢 EXL Service
📍 Ahmedabad