About the role

This role sits within the Colors marketing team, responsible for designing and delivering high-impact launch and sustenance campaigns driven by robust consumer insights, creative excellence, and media effectiveness. Roles and Responsibilities:

Show Launch & Campaign Execution: Plan and execute end-to-end launch and sustenance campaigns across TV, print, OOH, on-ground. Develop creative briefs, KVs, messaging frameworks, and campaign innovations aligned to consumer insights. Drive timely execution of promos, creatives, internal branding, and campaign rollouts.

Consumer Insight & Performance Orientation: Translate consumer behavior, cultural insights, and research findings into sharp marketing strategies. Track performance closely and conduct post-launch evaluations to identify learnings and optimisation opportunities. Proactively flag growth opportunities and red-flag issues for assigned shows.

Sustenance & Portfolio Management: Lead proactive sustenance planning to maintain slot health, audience engagement, and show visibility. Ensure regular creative refreshes, platform visibility, and integrated solutions across the Colors ecosystem.

Cross-Functional Collaboration:



Work closely with internal teams including Digital, OAP, Graphics, Content, Traffic, Presentation, Sales, and Distribution. Coordinate with external creative, media, production, and research agencies for seamless execution.

Innovation & AI Usage: Leverage AI tools to optimise pitch development, creative ideation, copywriting, GTM decks, and presentations. Drive efficiency, speed, and quality improvements through smart use of technology.

Skills and Attributes

Robust consumer-first thinking with ability to convert insights into effective marketing plans

Experience working on 360-degree marketing campaigns (TV, Digital, Print, OOH, PR)

High creative sensibility with solid execution rigour

Interest and understanding of Hindi GEC and audience behavior

Working knowledge of digital and social media marketing

Basic understanding of TV viewership metrics (GRPs, Reach, TSV)

Education & Experience:

Bachelor’s / Master’s degree in Marketing or related discipline

7–9 years of experience in Marketing / Brand / Communications / Advertising / Media

📌 Associate Director Content Marketing, Colors Mumbai
🏢 JioStar
📍 Mumbai