Key Responsibilities
Develop and execute brand strategy for skincare and haircare portfolios.
Own brand P&L; and ensure strong ROI on marketing investments.
Plan, monitor, and optimize digital and offline marketing campaigns.
Track campaign performance using ROI, ROAS, CAC, LTV, and other key KPIs.
Conduct market research, consumer insights, and competitor analysis.
Drive new product launches from concept to commercialization.
Coordinate with R&D;, product development, sales, creative, and digital marketing teams.
Manage brand positioning, communication, packaging, and pricing strategies.
Work closely with e-commerce platforms, modern trade, and distribution partners.
Build annual marketing calendars and manage brand budgets.
Lead influencer marketing, PR, social media, and brand activation initiatives.




Prepare monthly business reviews and recommend growth strategies.

Required Skills
5–10years of experience in the skincare, haircare, cosmetics, or beauty industry.
Robust understanding of brand management and consumer marketing.
Proven experience in ROI-driven marketing and campaign optimization.
Expertise in product launch planning and go-to-market strategy.
Solid analytical, communication, and leadership skills.
Experience with e-commerce and digital marketing platforms is preferred.
MBA in Marketing or equivalent qualification is preferred.

Pay: ₹50,000.00 - ₹75,000.00 per month

Advantages
Cell phone reimbursement

Work Location: In person

📌 Brand Manager Skincare & Haircare Noida
🏢 SAMARVEER AUTO u0026 LUBES
📍 Noida