Job Overview We are looking for a creative and execution-focused Branding Manager to lead brand communication and social media presence for the company. The role involves building engaging Instagram content strategies, managing campaigns, coordinating with influencers, and ensuring consistent brand storytelling across platforms.
The ideal candidate should have experience working with D2C beauty, lifestyle, or wellness brands and should be comfortable independently handling brand campaigns, shoots, and content planning.
Key Responsibilities
Plan and execute Instagram content strategy aligned with brand goals
Create engaging brand storytelling and marketing copy for social media campaigns
Develop creative briefs for designers, photographers, and content teams
Manage monthly and weekly content calendars
Coordinate with influencers for collaborations and campaign execution
Assist in shoot planning and creative direction for brand campaigns
Track and analyze social media performance metrics and campaign insights
Work closely with internal teams to maintain brand consistency across channels
Support growth and engagement initiatives for the brand's digital presence
Stay updated with social media trends, AI creative tools, and content formats
Preferred Background
Experience handling D2C consumer brands, especially beauty, wellness, or lifestyle
Hands-on experience managing Instagram brand pages and campaigns
Solid creative thinking and visual storytelling ability
Familiarity with influencer marketing and shoot coordination
Positive understanding of social media analytics and audience engagement strategies