WhatsApp marketing
Run our WhatsApp Business Platform day to day: drafting templates, submitting them, managing approval timelines and quality rating
Execute the campaign calendar and manage send frequency so we dont burn the list
Keep cost per send in check categorise templates correctly (utility vs marketing), use free service windows where they apply
Support paid media by routing Click-to-WhatsApp traffic into owned conversations

Email marketing
Run the email calendar: campaign scheduling, segmentation, copy, design briefs
Write subject lines and body copy in our voice warm, specific, never shouty
Maintain deliverability: list hygiene, sender reputation, Promotions-tab placement, unsubscribe health

Lifecycle flows
Abandoned cart and browse abandonment
Post-purchase: delivery updates, review requests, cross-sell into recent ranges
Replenishment triggers based on repurchase cycle
Winback and lapsed-customer journeys
Welcome series for first-time buyers.

Segmentation & reporting
Build and maintain segments from Shopify order data first-time, repeat, high-AOV, lapsed,



category-specific
Apply suppression logic so customers never get an offer for something they just bought
Report weekly on CRM-attributed revenue, open and click rates, repeat purchase rate, cost per send

Customer conversations
Handle inbound WhatsApp, email and Instagram DM queries — delivery, product and gifting questions
Turn complaints into recovered orders and reviews
Feed what you hear back into product, ops and copy. You’ll be closest to the customer; we want that insight

Calendar & coordination
Build the monthly calendar mapped to festivals, seasons and launches — with correct dates, locked well in advance
Brief designers on creative and manage the pipeline to hit send dates
Coordinate with the quick-commerce team so owned channels support Blinkit and Zepto launches, not just the website.
Hands-on with an email platform (Klaviyo, Mailchimp, WebEngage, MoEngage or similar).

📌 Crm Executive New Delhi
🏢 Minus 30
📍 New Delhi