Copywriter – Automotive

Location: Mumbai

Experience: 3–6 Years

Function: Creative – Copy

About the Role

We’re looking for a Copywriter with a genuine passion for automobiles who can turn automotive insights, features, and stories into sharp, engaging ideas and compelling communication.

You’ll work closely with the creative and strategy teams to develop campaigns and content across digital, social, films, and integrated platforms.

Key Responsibilities
Develop creative concepts, campaign ideas, headlines, scripts, taglines, and social content for automotive brands.
Translate product features and technical information into simple, engaging, consumer-friendly communication .
Write across formats including social media, digital campaigns, films, websites, print, and integrated campaigns.
Work closely with Art Directors, Designers, Strategists, and Account Managers to develop strong creative work.
Participate in brainstorming sessions and contribute ideas beyond just copy.
Understand automotive audiences, trends, culture, and the competitive landscape.
Maintain consistency in brand tone of voice across platforms.




Take ownership of projects from concept development through final execution.
Research automotive products, features, competitors, and emerging trends to build relevant communication.

What We’re Looking For
3–6 years of experience as a Copywriter in an advertising, creative, or digital agency.
Prior experience working on automotive brands is highly preferred.
Strong portfolio showcasing campaign-led and digital-first work.
Excellent command of English with robust writing and storytelling skills.
Ability to write both short-form and long-form content .
Strong conceptual thinking and the ability to turn insights into ideas.
A genuine interest in cars, automobiles, mobility, and automotive culture .
Ability to work in a fast-paced workplace and manage multiple briefs simultaneously.
Team-oriented mindset with strong attention to detail.

Bonus Points
You follow automotive launches, reviews, motorsport, and automobile culture.
You can talk about cars as passionately as you write about them.
Experience writing for automotive launches, product campaigns, or social-first automotive content.

📌 Copywriter / Content Automotive Mumbai (India)
🏢 Schbang
📍 India