Job Title: Digital Marketing Executive

Location: Coimbatore, Tamil Nadu

Experience: 2–3 years

Employment Type: Full-Time

Industry Focus: B2B, Healthcare

Markets: India & US (Primary)

About the Role

We are looking for a results-driven Digital Marketing Executive with 2–3 years of experience to plan and execute digital marketing strategies across SEO, paid ads, and lead generation. The ideal candidate has hands-on experience in B2B and Healthcare marketing, with a robust understanding of inbound and outbound lead generation for both Indian and US markets. Key Responsibilities

Plan and execute On-Page and Off-Page SEO strategies to improve organic visibility

Manage and optimize paid campaigns across Meta, Google Ads, and LinkedIn Ads

Develop and implement Go-To-Market (GTM) plans for recent products/services

Drive inbound and outbound lead generation strategies, particularly for B2B and Healthcare segments

Conduct keyword research and competitor analysis using SEMrush and Ahrefs

Monitor campaign performance and prepare regular reports with actionable insights

Stay updated on the latest digital marketing trends, especially in the US and Indian markets





Support additional marketing activities such as email campaigns, social media, and content as needed Required Skills & Experience

2–3 years of proven experience in Digital Marketing

Solid knowledge of SEO (On-Page & Off-Page)

Hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads

Experience in B2B and Healthcare Industry

Proven track record in Lead Generation (Inbound & Outbound)

Experience creating and executing GTM plans

Proficiency in SEMrush and Ahrefs

Basic design skills using Canva

Strong creativity and analytical thinking

Excellent communication skills, especially for US market interactions Positive to Have (Optional)

Email Marketing campaign experience

Social Media Marketing (SMM) experience

Content Writing skills (blogs, ad copy, social posts)

Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp)

Knowledge of CRM tools (e.g., Zoho, Salesforce)

Basic understanding of analytics tools (Google Analytics, GA4)

Prior experience working with US-based clients or teams

Understanding of conversion rate optimization (CRO)

Video editing basics for short-form content (Reels/Shorts)

📌 Digital Marketing Executive Coimbatore
🏢 OneData Software Solutions
📍 Coimbatore