Responsible for Influencer management in his area. This includes driving current influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM
Business development
Identify, convert and engage recent influencers as per targets
Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers
Influencer management and expansion
Own Influencer engagement and targets for the area and ensure 100% adherence to plan
Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue,
understand need gaps and market best practices
Lead site visits for contractors in the area and drive conversions and engagement
Conduct regular electrician meets and contractor meets as per plan discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
Nurture and develop robust professional relationships with tagged influencers and key retailers ensure consistent billings on app
Engage with key retailers to identify current influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.
📌 Business Development Executive Chennai
🏢 POLYCAB
📍 Chennai
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