Primary Objective: To design & develop product strategy for positive effectiveness in terms of topline, bottom line and complete lifecycle management on the sub-category; keeping close co-ordination with concerned departments within or outside organisation.

Role & responsibilities:
Design & Develop product strategy to deliver topline and bottom line
Plan yearly budget in alignment with the business plans.
Continuously evaluate product decisions, Pricing policy, Channel mix, Sales plan and Marketing plan to ensure effective delivery of business requirements.
Lead product planning efforts; develop and implement strategies for product mix, pricing, market segmentation, and distribution networks.
Develop market intelligence and perform Industry competition analysis to identify opportunities. Portfolio benchmarking with competition to ensure leads for product development and competitiveness.
Monitor and manage the entire product lifecycle, from product introduction to discontinuation, ensuring timely updates and adjustments to the category strategy.
Collaborate with:





-- Sales for periodic tracking of sales in line with annual plan through various reports. Analyse the movement of the product to conceptualize & provide immediate feedback on areas requiring focus to sales stakeholders
Service & quality team to review the improvements in product quality and identify prospects to improve service to end consumers.
R&D; for current product development, product upgrades and incorporate any technical changes in the existing products.
SCM team for forecasting & inventory planning.
Internal and external stakeholders to create positioning and develop marketing collaterals
Branding team for ATL and BTL activities.

Preferred candidate profile:
Graduation or MBA/ PGDM from premium institutes
Preference for candidates with knowledge in Product management and business development, Product strategy formation and Brand management
Work Experience: 5 to 6 years of experience in category marketing, marketing with FMCD Sales as ASM for minimum 1 year will be preferred

📌 Product Manager Air Fryer @ Crompton Mumbai
🏢 Crompton Greaves Consumer Electricals
📍 Mumbai