Digital Marketing Manager
Job Title: Digital Marketing Manager
Department: Marketing
Industry: Healthcare / Eye Care
Location: Hyderabad
Experience: 25 years
Employment Type: Full time
About the Role
We are looking for an experienced and result-oriented Digital Marketing Manager to lead our digital marketing activities and drive online visibility, lead generation, and patient enquiries for Peazon and its associated eye-care services.
The ideal candidate should have hands-on experience in Google Ads, Meta Ads, SEO, social media marketing, lead generation, analytics, and campaign optimization.
Key Responsibilities
Develop and execute digital marketing strategies to increase brand visibility and generate quality leads.
Plan, launch, and optimize Google Ads and Meta Ads campaigns.
Manage paid campaigns with a focus on lead generation and conversions.
Monitor campaign performance, CPL, conversion rates, ROI, and other key metrics.
Develop and execute SEO strategies to improve organic search rankings and website traffic.
Manage social media platforms including Instagram, Facebook, YouTube, and Google Business Profile.
Coordinate with content creators/designers for social media posts, reels, videos, blogs, and other marketing materials.
Required Skills
Google Ads / Google Ads Manager
Meta Ads Manager
SEO and SEM
Social Media Marketing
Lead Generation
Google Analytics / GA4
Google Search Console
Google Business Profile
Content Marketing
Campaign Analytics & Reporting
CRM/Lead Management
Preferred Experience Candidates with experience in healthcare, hospitals, clinics, e-commerce, hospitality, real estate, or other lead-generation-focused industries will be preferred.
📌 Digital Marketing Manager Hyderabad (India)
🏢 Peazon
📍 India