Who are we looking for?

Were looking for someone who doesnt just “run ads.”

We want someone who sees a campaign and immediately asks:
“What’s the CR?”
“Why is CPL up?”
“Where’s the attribution leakage?”
“Why are we spending on this audience?”

If terms like CTR, CR, CPL, CPA, ROAS, MMP, SKAN don’t scare you—and bad attribution keeps you awake at night—you might be exactly who we need.

You’ll fit in if you:
Have 5–6 years of hands-on performance marketing experience
Can manage and scale campaigns on
Google Ads
Meta Ads Manager
Have obsessively optimized for:
CR (Conversion Rate)
CPL (Cost per Lead)
CPA (Cost per Acquisition)
Know your way around analytics tools like:
Google Analytics
Firebase
CleverTap
Mobile Attribution Platforms like
AppsFlyer
Adjust
Branch
Bonus points if:
You can spot broken tracking before engineering does
You’ve fought with UTMs, SDKs, event mapping, and won




You know that positive creative lowers CPA
You understand the difference between reported ROAS and actual profitability

What you’ll do:
Scale performance campaigns across web + app
Improve funnel efficiency from click install signup revenue
Fix attribution chaos before it becomes a boardroom problem
Work with product, analytics, and engineering teams to ensure tracking is clean
Run experiments that move business metrics—not vanity metrics

We should probably not hire you if:
You optimize only for clicks
You celebrate low CPC with poor conversions
You think “tracking issue” means “not my problem”
You use broad targeting and call it AI optimization

Final note:

We don’t need a dashboard decorator.
We need a growth operator.

Someone who can turn ad spend into revenue, chaos into clarity, and data into decisions.

📌 Paid Marketing Manager Navi Mumbai (India)
🏢 Bonanza Portfolio
📍 India