Role & responsibilities
Support the execution of global marketing strategies for the Gastro & Pulmo Vascular Care portfolio, with primary focus on Gastroenterology.
Conduct market research and competitor analysis to identify market trends and business prospects.
Adapt global marketing materials and campaigns to suit regional market requirements.
Develop and coordinate promotional materials such as brochures, visual aids, presentations, digital content, and other marketing collaterals.
Coordinate closely with creative agencies and internal teams to ensure timely delivery of marketing campaigns.
Support HCP (Healthcare Professional) engagement and disease awareness initiatives.
Prepare product training presentations and marketing inputs in collaboration with Medical Affairs.
Collect market intelligence and customer feedback to improve marketing strategies.
Support current product launches and product lifecycle management activities across international markets.
Coordinate with country managers, regional marketing teams, medical, regulatory, and creative teams for successful execution of marketing plans.
Track implementation of regional marketing activities and ensure timely follow-up with stakeholders.
Support strategic portfolio expansion initiatives and special marketing projects across selected international markets.
Preferred candidate profile
MBA (Marketing) with B.Pharm / M.Pharm / Pharm.D or Life Sciences background.
34 years of pharmaceutical marketing experience is mandatory.
Mandatory experience in Gastroenterology therapy. Exposure to Pulmonology or Vascular Care is an added advantage.
Experience in international marketing or emerging markets will be preferred.
Valuable understanding of brand management, product promotion, and market analysis.
Experience in developing promotional materials and product training content.
Strong coordination and stakeholder management skills.
Excellent communication, presentation, and analytical abilities.
Proficient in Microsoft PowerPoint, Excel, and marketing presentation tools.