We at Meolaa are looking for a Growth Marketing Manager (D2C) who will own current customer acquisition and paid growth for the brand’s D2C website. This role is responsible for scaling revenue efficiently through channels like Meta, Google, Snapchat, and Affiliates, while working closely with Creative, CRO/Web Ops, and CRM teams to maximize conversion and LTV.

This is a P&L-impacting; role with direct ownership of revenue, ROAS, CAC, and scale.

Key Objectives of the Role
Drive profitable new customer acquisition
Scale paid media while improving ROAS
Build a robust creative-performance feedback loop
Improve website CVR in collaboration with CRO/Web Ops
Build a sustainable acquisition engine beyond just “media buying”

Key Responsibilities Paid Media Strategy & Scaling
Own paid acquisition across:
Meta (Facebook & Instagram)
Google (Search, Shopping, Performance Max, YouTube)
Snapchat
Affiliate & Partner channels
Build full-funnel media strategies (prospecting, retargeting, scale)
Lead budget planning, forecasting, and scaling decisions




Identify current growth levers and channels proactively

Media Planning, Execution & Optimization
Plan monthly and quarterly media budgets and targets
Optimize campaigns across:
Audiences
Creatives
Bidding strategies
Landing pages
Track and improve key metrics
CAC, ROAS, CVR, AOV, CTR, Hook Rate, Hold Rate
Scale winners while quickly killing underperforming experiments

CRO & Web Ops Collaboration
Work closely with CRO / Web Ops / Shopify teams to
Improve PDP conversion
Reduce funnel drop-offs
Optimize checkout experience
Use Clarity or similar tools to identify friction points in the user journey
Influence landing page design, messaging, and flow

Must-Have
5–8 years of experience in D2C performance marketing
Hands-on expertise with Meta, Google, Snapchat
Proven experience scaling budgets while maintaining ROAS
Strong creative judgment and briefing ability
Experience working closely with CRO/Web Ops teams

📌 Growth Marketing Manager Bengaluru
🏢 Meolaa
📍 Bengaluru